Telling the brand story of CCES (Canadian Centre for Ethics in Sport) began with a disparate internal audience. Now the message is being relayed to the wider public through partner organizations, such as True Sport. Artwork by Javier Puig of Persona.
Developed brand platform, mission and values, and new language for internal and external use. The project was directed by Bill Baker of BB&Co.
Developed brand platform, mission and values, and new language for internal and external use. The project was directed by Bill Baker of BB&Co.
